安徽农业科学

在乡村振兴的进程中，湘西苗绣以其独特的艺术价值和深厚的文化底蕴，成为推动乡村发展的重要力量。通过“文化+产业+科技”的模式进行旅游活化利用，利用现代化数字技术加强保护与传承，创新旅游产品开发，加强品牌宣传推广和培养专业人才等策略，推动非遗从历史资源转化为乡村振兴的“活态动能”,实现文化振兴与经济发展的双赢。

In the process of rural revitalization, Xiangxi Miao embroidery, with its unique artistic value and profound cultural heritage, has become an important force in promoting rural development. Through the “culture + industry + technology” model for tourism activation and utilization, modern digital technology is utilized to enhance protection and inheritance, innovate tourism product development, strengthen brand promotion and publicity, and cultivate professional talents. These strategies aim to transform intangible cultural heritage from historical resources into a “living driving force” for rural revitalization, achieving a win-win situation for both cultural revitalization and economic development.