胡佳佳;

• 1:暨南大学

摘要(Abstract)：

从农产品创新及顾客知识管理的内容、顾客知识管理与农产品创新的关系两方面对顾客知识管理与农产品创新绩效相关的研究进行了综述,构建了顾客知识管理与农产品创新的理论框架,指出企业可以通过顾客知识的获取、共享、利用、创新来满足顾客需要;通过提高农产品创新速度来提高农产品创新绩效。

关键词(KeyWords)： 顾客知识管理;顾客需求;新农产品开发速度;农产品创新绩效

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 胡佳佳;

Email:

DOI: 10.13989/j.cnki.0517-6611.2012.13.053

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